Hootsuite has a more corporate feel with a lot of great functionality. Because of its considerably more robust functionality, it seems to appeal quite a bit to professional marketers from larger companies. However, with great power comes greater cost, and you may have to figure out exactly what you want for your organization if you want to avoid the extra fees charged for little bits and pieces. That said, Hootsuite is still fairly affordable for all that it provides, so it’s worth considering as a robust social media management tool.