Buffer is a clean, minimalist interface that ranks highly in the ease-of-use department. It may seem a bit lacking in functionality compared to more established products like Hootsuite, but it’s easier on the wallet, has a shallower learning curve, and contains the main features you’ll need for effective social media management. Buffer also wins out for one unique offering – Pablo – which enables you to create visually-stunning graphics for easy social media shareability. Do note that Buffer does not have content recommendations, so social media marketers new to the field will have to get their learning elsewhere.