Form2Pay makes form building accessible to novices looking to create a simple, functional web form. Its step-by-step guide will accompany you from start to finish, taking much of the anxiety out of the learning process. This focus on simplicity does have its drawbacks if you’re looking to create a more complex form, though: experienced form builders may have to look elsewhere for advanced form building capabilities. That said, they do have quite a few nifty features, such as form transactions, storage space, SMS notifications, auto-responders, and integration with Google Analytics.