Simplicity and ease of use are key for InstaPage. From the setup, it’s clear that they’ve focused their design for professionals and small businesses just beginning their foray into the world of marketing. Creating quality landing pages is fast and easy with the simple, uncluttered interface – though the caveat is that more advanced marketers may be frustrated with the lower variety of features and slightly diminished functionality. Analytics-wise, InstaPage is also more simplified compared to its competitors – though users can rest assured that the most important data is still available.